STEDI

STEDI was founded in 2013 out of the small 290m2 warehouse in Melbourne, Australia, by founders Eddie & Sandra Yilmaz. Back then, the world of the LED driving light was largely novel. The first-ever round variant of LED driving light had only just hit the market in 2013. Like us, even the manufacturers around at that time were new to LED. We’re talking about a period when LED bars could barely throw out to 50m, and the lenses made from glass!

On the one hand, it was a great time to enter the market because it wasn’t overly crowded - even the well-known brands had no LED offering. On the other hand, there was a severe lack of manufacturing and design know-how, and the subsequent product quality was way off the mark. Everything that could go wrong went wrong. LED failures, water ingress, housing turning bronze from UV – which all happened more often than it didn’t. We moved from manufacturer to manufacturer, hoping to find one that had stable quality.